Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing, not a single soul would know you have a business, never mind want to make a purchase with you. Why? Because people purchase from those who they know, like,… Continue Reading
Productivity and efficiency are the popular buzz words lately as more and more business owners try to make the most of their time during a busy day. No matter how hard you try, you simply cannot do everything yourself when it comes to running your business. Investing in your business not only decreases stress but… Continue Reading
A common piece of advice from business coaches to those who want to grow their business is to hire team members who can do the support work so you can focus your efforts on money-making tasks. In other words, don’t waste your time doing bookkeeping or answering emails because you’ll make more money focusing on… Continue Reading
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives… Continue Reading
Have you heard the money is in the list? Do you think you can’t make sales because you have no list to promote to? Unfortunately, entrepreneurs get trapped in thinking and/or believing, that if they don’t have an audience they can’t sell. But the truth is, sales can come from many, many other places… Continue Reading
On social media, the time and frequency for posting is crucial in determining engagement level. Everyone is on social media at different times of the day. If you think about your social media use, you’ll probably recognize that this is the case for you as well. You might find that you spend a… Continue Reading
You probably think you know your potential clients pretty well… you may even have a client avatar for them. But, do you really know your potential client? Do you really know: What drives her? What keeps her up at night? What she would do anything, pay anything to solve? Once… Continue Reading
What do super-successful small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and… Continue Reading
When it comes to social media and your business, showing your personal side is a good thing… right? Personalizing your content and interactions puts a human face on your business, which is great! This is how you build real, authentic relationships. But there are cases where you can be too personal, and you need to… Continue Reading
Live videos… it’s everywhere! Whether it’s Periscope, Blab, Google, or Facebook! Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But… Continue Reading