Do You Really Know Your Clients?  Find Out What You Must Know!

Do You Really Know Your Clients? Find Out What You Must Know!

You probably think you know your potential clients pretty well… you may even have a client avatar for them. But, do you really know your potential client?


Do you really know:


  • What drives her?

  • What keeps her up at night?

  • What she would do anything, pay anything to solve?

    Once you tap into this, not only will you be able to create services and products for her, but you will also be able to write copy to her that gets her to take action.


    For example, if you’re uncomfortable with technology, and once in a DIY mood you destroyed your website during a simple update, then website management becomes a huge pain point for you.


    Now imagine you find a website management service who not only works with WordPress, but who calmly shares examples of how they’ve rescued client websites after such disasters.


    They’ve clearly addressed your biggest pain point, and you’re sold!


    The same is true for your potential clients. Show them you can help them avoid their pain points or solve them completely and you’ll create an instant bond.


    Now you may already have a good idea what causes your clients pain, but if not, you have plenty of ways to find out.


    Talk to them. What do they most often ask or complain about?


  • Listen in on forums, social media, and other places your audience hangs out. What are they struggling with?

  • Reader surveys. These can be a rich source of information in any market. Pay special attention to the words and phrases your readers use to describe their troubles.

  • Keep an eye on your competition. What pain points are they addressing?

    Once you clarity around your ideal clients’ biggest pain points, you’ll have a powerful tool that you can use not only in your sales copy, but it will also help define your programs and service offerings.


    If you can help your clients overcome the most painful issues they face, you’ll instantly become a more valuable resource in your niche.


    And when you incorporate those same pain points in your sales copy, your conversions will dramatically increase as well.

    About Amy D Marie

    Amy D Marie is an Online Business Manager, Marketing and Automation Expert and Growth Strategist. I've been obsessed with helping women create and grow a business they love (without burning out) since 2007. I'm a mountain girl who chews her coffee and lives off of sunshine. When I'm not managing or implementing the latest online marketing growth strategies for a client, you will find me outside enjoying the sun and off on my next adventure!

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