Have you heard the money is in the list? Do you think you can’t make sales because you have no list to promote to? Unfortunately, entrepreneurs get trapped in thinking and/or believing, that if they don’t have an audience they can’t sell. But the truth is, sales can come from many, many other places… Continue Reading
You probably think you know your potential clients pretty well… you may even have a client avatar for them. But, do you really know your potential client? Do you really know: What drives her? What keeps her up at night? What she would do anything, pay anything to solve? Once… Continue Reading
When it comes to social media and your business, showing your personal side is a good thing… right? Personalizing your content and interactions puts a human face on your business, which is great! This is how you build real, authentic relationships. But there are cases where you can be too personal, and you need to… Continue Reading
Keywords are the terms your ideal client is plugging into Google, Bing or other search engines when she needs an answer. For example “Networking Group in Poway” and “business coach for solopreneurs” and “how to set-up a bookkeeping system” are all examples of keywords. Knowing the keywords you’d like to be known for is… Continue Reading